The Living Room | About Us

About us

Tanzania's top contemporary home and office company since 1993, The Living Room® brings you interior design and made-to-measure furnishing from the best brands from around the world. Work. Live. Sleep.

With our affordable payment plans and competitive pricing, we don't just suit your style, but your pocket too.

History

Company Chairman and Founder Mr. Dilip Kanabar had a vision and that vision elevated The Living Room to its status of being the leading premium furniture retail store in Tanzania.

Born and raised in Tanzania, Mr. Kanabar is a true entrepreneur. “There are no short cuts to success. One has to work hard and make smart decisions.” Mr. Kanabar initially imported men’s tailored suites from Europe. Brands such as Christian Dior, Yves St. Laurent and Cerutti, which were imported and sold locally were just an indication of the level of style and sophistication Mr. Kanabar possessed. He then established an electronic store housing a wide spectrum of products from kitchen appliances to video and audio equipment. His empire was now beginning to take structure.

It was about this time that Mr. Kanabar purchased his first house in the suburbs of Dar es Salaam. The challenge and excitement of furnishing his new home lead him all over the country, bringing only disappointment and frustration at finding nothing with a standard of quality and style that suited his taste. With the disgruntled notion of other families having similar experiences, Mr. Kanabar left for South East Asia in pursuit of exclusive furniture but without the significant price tag. What he discovered would shape the homes of many in Tanzania to date.

In 1993 The Living Room was established with its head office on Nyerere Road, Dar es Salaam. The journey had begun. Solid relationships with international manufacturers were formed, and the likes of Ashley and High Point were now being displayed on the showroom floors with staggering success and remarkable turnover.

It took another 5 years before the second phase of The Living Room was to unfold. An in-house interior designer suggested adding office furniture to the portfolio, as there was an increase in government development and tenders were being submitted for newly constructed offices that required furnishings and fittings. The Living Room was to succeed in being awarded 80% of all tendered developments and Mr. Kanabar attributes this to the solid reputation of The Living Room and the quality of furniture being supplied, accompanied with the guarantee of internationally recognized E1 Grade approval certificates. The success of office furniture sales began to filtrate the commercial sector by word of mouth and B2B sales currently account for 70% of The Living Room revenue.

Today The Living Room offers its clients the convenience of in-house interior decorators, floor planners, architectural consultants plus innovative concept designers who are able to assist in creating the interior make-up of any domestic or business environment, including the management of all turnkey projects both private and commercial. The Living Room also offer a very effective interactive website showcasing a virtual catalogue of the entire product line and client services offered, at the mere click of a button.

All this echoes what The Living Room stands for: convenience, simplicity, style, and an unequivocal attention to detail. Mr. Kanabar will not tolerate the words “impossible” or “no” and has instilled this mindset into all members of staff across the board. All clients are guaranteed the utmost in professional service and personal attention, by any member of staff at any given time. There is no project too large or client too small for The Living Room and the company takes pride in this approach.

Happy customers

Exim Bank (Exim Tower)

Skylink Tour and Travels (Amani Place)

Ernst & Young (Laibon Rd, Oysterbay)

Alliance Insurance (Exim Tower)

Tigo (Retail stores)

Tanzania Portland Cement Company

Tanzanian Communications Regulatory Authority (Mawasiliano House)

National Museum

Tanzania Institute of Accountancy

The Living Room ® showrooms

1) 60 Nyerere Showroom (head office)
Mobile: +255 762 500555
Tel: +255 22 286 5891 / +255 22 286 5892

2) Gerezani Showroom
Tel: +255 22 212 3999 / +255 22 212 3888

3) Millennium Towers Showroom
Tel: +255 22 277 1728

4) Mwanza Showroom
Tel: +255 28 254 1158

5) The Living Style - Arusha (franchisee)
Tel: +255 27 2546229 / +255 784 322 3331

Email

info@livingroomlife.com